Good services allow people to create social objects that add value. The services that we love to play with have made those objects tangible. They afford tagging, crafting, tuning, hacking. Flickr did it to photos. Del.icio.us did it to bookmarks. Bloggers invented a format for discussion postings that turned them into social objects.
This leads him to the question, what will be the next successful candidates? We have Amazon for books, Last.fm and Myspace for music. But how about places and products as objects for objects of online sociality?
