A small business for everyone?
Thu, 2005-09-15 14:33.
Mastercard and Warillow International have just published a research study on a new class of small business: the "Web-Driven Entrepreneur". The study estimates that there are 5 million of these businesses in the United States and they represent 25% of all small businesses.
...Two companies; Google and E-Bay have been fundamentally responsible for this new market by creating dynamic access points for these entrepreneurs. These companies provide small businesses with instant scalability and the chance to compete with their larger competitors, by giving them the opportunity to advertise and sell to massive markets.
... The idea that everyone can be an entrepreneur is a powerful one. For banks, web hosting companies, insurance companies, lawyers and a yet to be dermined class of middlemen, this could be huge. The secret will be to understand that this new world will not be about segmenting people into neat boxes, those who are small businesses and those who are not.